GameON: U.S.-Albania E-Sports and Innovation

Albania's youth face a rapidly evolving digital economy that demands advanced technical skills, entrepreneurial mindsets, and exposure to international industry standards. Albanian interest in gaming – a global market forecasted to surpass $745 billion by 2030, in which the United States is leading – is high, presenting an opportunity to increase Albanian understanding of how U.S. economic strength and technological leadership support shared prosperity. By providing youth access to high-quality, structured training in coding, game design, and digital entrepreneurship, this program strengthens Albanian youths’ association between the United States and innovation, creativity, and opportunity; demonstrates the United States capacity to adapt and lead in a burgeoning tech market; and increases interest in U.S. products, technology, and brands. As a global, web-based arena for exchange, the gaming market also presents opportunities to promote digital freedom increases the durability and reach of U.S. narratives beyond official channels. This program will further those efforts by prioritizing American standards and values in online game development.

Include information of past projects. How will this project build on previous efforts? What kinds of programming has the Mission and other partners funded in the past to address this problem? Which activities have worked well (best practices), and which activities have not (lessons learned)? 

This program capitalizes on a popular past U.S. Speaker Program on game development and an established network of partners in the local tech, business, and education community. It also complements ongoing programs in cybersecurity and AI training to promote American technology across an array of emerging fields.

All activities must demonstrate strong connections to U.S. expertise, technology, and best practices, clearly explaining how these ties support program objectives and advance U.S. interests. Examples include: use of U.S.-developed game engines, coding platforms, and e-sports platforms; curriculum informed by U.S. industry standards and educational models; guest speakers or mentors from U.S. tech companies, universities, or entrepreneurial ecosystems, or alumni of the Department of State exchanges who serve as credible validators of American innovation; and exposure to U.S. startup methodologies and business frameworks. Proposals should articulate how these connections will deliver results-driven programming that builds lifelong skills, increases participants’ receptivity to U.S. technologies, expands demand for American products and services, and creates alumni networks that amplify U.S. leadership in the digital economy.